Some people have said that although WordPress is undoubtedly the best software for creating websites and it has now been responsible for more than 50% of all the websites online, it may not be the best for creating photographic websites. This may however be a little misleading as some of the best photography websites were created using WordPress and so what is probably meant is that although WordPress can be used to create photographic websites, the support offered for such websites is not as great as it is for other types of websites and in general terms, that is correct.
There are now, however, websites which exist specifically to assist photographers to create the best possible websites they can. These websites often contain elements of WordPress which are of the most useful in creating photographic websites but have already combined those elements with other aspects from other photographic software, providing the best possible combination. By visiting one of these websites a photographer need not bother buying any other software in order to not only create their website but also maintain it.
Not just for photographers but for everybody today, a website is perhaps the best marketing tool they can have but like any marketing in the past or in the future, it is only as good as the people that see it. Unfortunately though, just having a website online does not necessarily mean it will get seen as, for example, when someone requests an online search for something you can provide, the results of that search will have hundreds of websites and of those hundreds, probably only three or four, at the most, will be looked at. However, SEO (Search Engine Optimization) could change all that.
Search Engine Optimization is the term that has been given to a set of strategies or techniques which can make a website become more noticeable online; give it more visibility and therefore make it a better marketing asset. Probably the most used of these strategies are keywords as they can get a website placed at the top of a search engines list of results for a requested search, placing it above hundreds of other sites. Actual keywords can be single words or a group of words which are placed in the text of a website and when a search engine picks up on these keywords, it places the site where the words are contained, at the top of its list or near the top at least, depending if there are any other sites which are on the list and they too use keywords but at least it will be near enough to the top to have a good chance of being visited by the searcher.
There are of course other strategies like backlinks and PPC advertising and although all can be effective, some are more effective than others on certain types of website but the specialist photographic websites will know which ones work best for other photographic websites and which ones don’t.